B2B + B2C Marketing Consultancy
A Bit About Me
I specialise in building the systems that connect marketing activity to measurable commercial growth — across CRM architecture, automation, demand generation, attribution and revenue operations.
With 7+ years of experience across financial services, crypto and data, technology, travel and B2B services, I focus on building revenue-driven marketing operations rather than simply executing campaigns. My work combines strategy, technology and data to create connected systems that capture demand, qualify signals, improve customer journeys and give businesses clearer visibility into marketing's contribution to pipeline and revenue.
I have led marketing functions within startups, worked hands-on within larger commercial teams, and supported businesses through three rebrands and two successful acquisitions. I have also marketed complex API-driven financial and data products to sophisticated institutional and technical audiences.
I am HubSpot Marketing Hub certified, with hands-on experience leading CRM implementations, migrations, marketing and sales automation, lead qualification, enrichment, lifecycle management, analytics and attribution.
Alongside established marketing technology, I have a strong interest and growing practical expertise in applying AI across marketing and revenue operations — from accelerating research and content workflows to improving data analysis, personalisation, automation and the way businesses identify and act on commercial signals.
My focus is ultimately on building smarter marketing infrastructure: combining people, data, technology and automation to create scalable systems that support measurable growth.